A North GA Boutique Realty Company
Signed in as:
filler@godaddy.com
Please reach us at amanda.hand@kw.com if you cannot find an answer to your question.
A lender can tell you the maximum amount they’ll approve, but that doesn’t necessarily mean that’s what you should spend. I always encourage my buyers to build a monthly budget first so we know what payment feels comfortable for their family. I even have a spreadsheet that helps buyers factor in their mortgage, utilities, groceries, activities, savings goals, and everything else life throws at us. My goal isn’t just to help you buy a house—it’s to help you buy one you can comfortably enjoy.
Most buyers know they need money for a down payment and closing costs, but that’s only part of the picture. I also encourage buyers to budget for their appraisal, home inspection, termite inspection, moving truck, utility deposits, changing locks, and all those little trips to the hardware store that seem to happen during every move. The good news is that once we know your budget, we can build a plan so there aren’t any surprises along the way.
The answer depends on both your financial goals and the loan program you choose. Some buyers use FHA loans, some use Conventional loans, and eligible veterans may qualify for VA financing. Just because you can put the minimum down doesn’t always mean you should, so we’ll look at your monthly payment, savings goals, and comfort level before deciding what makes the most sense.
Absolutely not. That’s probably the biggest myth I hear from first-time buyers. Many people buy homes with much less down, and I’d rather help you understand your options now than have you spend years waiting to save a number you may not even need.
Closing costs vary based on the price of the home, the loan you’re using, and a few other factors. I like to prepare my buyers for a few thousand dollars in additional expenses so there are no surprises at the closing table. Sometimes we can even negotiate for the seller to help cover part of those costs, which can make a huge difference.
There isn’t one magic number that works for everyone. I’ve worked with buyers who assumed their credit wasn’t good enough only to find out they were much closer than they thought. The best thing you can do is talk to a lender early so you know exactly where you stand and what steps, if any, could help improve your options.
Maybe. I’ve had buyers tell me they were sure they couldn’t buy a home, and a few months later they were holding keys at the closing table. Every situation is different, but you’ll never know what’s possible until you ask. Even if you’re not ready today, we can help create a plan to get you there.
Think of a pre-qualification as a quick estimate and a pre-approval as a much deeper review of your finances. Sellers tend to feel more confident when they see a pre-approval because more information has already been verified. That’s why I usually recommend getting fully pre-approved before we start making offers or ever step foot in a listed house.
Most pre-approvals are good for about 60 to 90 days. If you’re still shopping when it expires, your lender can usually update it fairly easily. I always recommend staying in touch with your lender so everything stays current while you’re house hunting. Also ask the lender if you can lock in that rate!
Rates change every day, sometimes multiple times a day. That’s why I don’t like giving buyers a number that could be outdated by tomorrow. If you’re curious about current rates, I can connect you with a trusted lender who can give you accurate information based on your situation.
I get asked this question almost every day, and the truth is nobody knows exactly what rates are going to do. If rates come down, that’s great, but home prices and competition may go up at the same time. I always tell buyers that the best time to buy is when you’re financially ready, not when you’re trying to predict the market.
Yes, many buyers choose to refinance if rates improve in the future. The important thing is making sure the payment works comfortably for you today, not just hoping rates will change tomorrow. If rates drop later, refinancing may help lower your payment, but I never want buyers stretching their budget based on a future possibility.
There are several different programs available, and the right one depends on your goals, savings, career, and financial situation. Some buyers use FHA loans, some use Conventional loans, and there are even programs that may help with upfront costs. That’s why I always recommend talking with a lender early so we can find the best fit instead of guessing.
An FHA loan is a popular option for buyers who may not have a large down payment saved up or who need a little more flexibility with credit. For many first-time buyers, it can be a great way to become a homeowner sooner rather than waiting years to save more money. The key is comparing all your options because what works for one buyer may not be the best choice for another.
A VA loan is a benefit available to eligible veterans, active-duty military members, and certain surviving spouses. It’s one of the best home loan programs available because it often allows buyers to purchase with fewer upfront costs than other loan types. If you think you may qualify, it’s definitely worth exploring. I LOVE my VA clients!
Possibly. There are programs that may help qualified buyers with some of the upfront costs of purchasing a home. The requirements change from time to time, which is why I always recommend speaking with a lender who can tell you what’s currently available.
Every buyer’s journey is different. Some buyers find the perfect home in the first weekend, while others take several months to find the right fit. Once you’re under contract, most purchases take about a month to get from accepted offer to closing day. If you are currently renting we do need to start about 3 months before your lease is up.
Zillow is a great place to start browsing and get ideas about what’s available. An agent helps you understand the market, spot potential issues, negotiate on your behalf, and guide you through the entire process. Think of Zillow as a search tool and your agent as your advocate.
There isn’t a magic number. I’ve had buyers fall in love with the very first home they saw, and I’ve had buyers tour twenty homes before finding “the one.” My advice is not to focus on the number of homes you’re seeing but on finding the home that truly fits your needs, budget, and long-term goals. Make a list of must haves and would love to haves…that’s a good start.
Most buyers naturally notice the paint colors, furniture, and decorating, but I want you looking beyond that. Pay attention to things like the roof, windows, flooring, signs of water damage, cracks, and the overall condition of the home. Decorations can be changed in a weekend, but expensive repairs are a lot harder to ignore after closing. Location and layout cannot be changed.
Just because a seller lists a home at a certain price doesn’t mean that’s what it’s worth. I look at similar homes that have recently sold nearby to see what buyers are actually willing to pay in today’s market. My job is to help you avoid overpaying while still putting together a strong offer.
That depends on the location, price range, condition of the home, and current market conditions. Some homes receive multiple offers within a few days, while others may sit on the market for months. Before we make an offer, I’ll help you understand how quickly homes like that one are selling so we can make smart decisions.
There’s no one-size-fits-all answer to that question. The right offer depends on the home’s condition, how long it’s been on the market, recent sales nearby, and whether there are competing buyers. My goal is to help you make an offer that gives you the best chance of getting the home without paying more than necessary.
Absolutely. In fact, many buyers do. Whether the seller accepts depends on the market, the home’s condition, and how motivated the seller is. Sometimes a lower offer works, and sometimes we need a different strategy to get you the best deal possible. Sometimes asking the seller to contribute to your closing costs is the smartest path.
When a seller receives multiple offers, they compare all of them and choose the one they feel is strongest overall. That doesn’t always mean the highest price wins. Things like financing, closing timeline, contingencies, and overall confidence in the buyer can all play a role in the seller’s decision.
Please reach us at amanda.hand@kw.com if you cannot find an answer to your question.
Price is important, but it’s only one piece of the puzzle. A strong offer gives the seller confidence that the transaction will actually make it to the closing table. That’s why I spend time helping my buyers structure offers that are competitive while still protecting their best interests.
First, don’t panic. Almost every experienced buyer has lost out on a home at some point during their search. If an offer isn’t accepted, we learn from it, adjust our strategy if needed, and keep moving forward until we find the right home. There is also the option to be the designated backup offer. That way if the first offer falls through you can jump right in without competing again.
Sometimes, yes. It depends on where you are in the process and the terms of your contract. That’s one of the reasons I encourage buyers to ask questions and fully understand each step before signing anything. I add in as many pockets of protection as I can and we need to stay within those pockets to keep you protected.
I strongly recommend it, even if the home looks perfect. A home inspection can uncover issues that aren’t visible during a showing and potentially save you thousands of dollars down the road. For most buyers, it’s one of the smartest investments they’ll make during the entire process.
A home inspector looks at the major systems and components of the home, including things like the roof, plumbing, electrical, heating, cooling, windows, and structure. Their job is to identify concerns before you become the owner. Think of it as getting a professional health checkup for the house before you commit to buying it.
Almost every home inspection finds something, even on newer homes. The important thing is understanding which issues are minor and which ones could become expensive headaches later. Once we review the report together, we can decide whether to ask for repairs, request a credit, negotiate a better price, or move forward as-is.
Absolutely. Termites are extremely common in Georgia, and sometimes the damage isn’t visible to the untrained eye. Spending a little money on a termite inspection now can potentially save you thousands of dollars after closing.
The cost varies depending on the size and type of home, but most buyers spend a few hundred dollars. While nobody enjoys spending extra money during the buying process, this is one expense I never recommend skipping. Compared to the cost of a home, it’s a small investment that can provide a lot of peace of mind.
I usually encourage buyers to focus on safety concerns, major defects, and expensive repairs rather than cosmetic items. Paint colors, outdated fixtures, and small imperfections are things you can change over time. My goal is to help you prioritize the repairs that truly impact the home’s value, function, and safety.
Think of due diligence as your investigation period. This is your opportunity to learn everything you can about the property and make sure you’re comfortable moving forward. During this time, buyers often complete inspections, review neighborhood information, verify utility details, and make sure there aren’t any surprises waiting for them after closing.
In North Georgia, I commonly see moisture issues, crawl space concerns, aging HVAC systems, roof wear, and occasional termite damage. That doesn’t mean you should avoid those homes—it simply means you need to know what you’re buying. Most issues can be managed when they’re identified early and planned for properly.
Mold is definitely something you want to take seriously, but it isn’t always a deal breaker. The bigger question is what’s causing the mold in the first place. Once we understand the source, we can determine whether it’s a simple fix or something that needs further investigation.
Most heating and cooling systems last somewhere between 10 and 15 years, although some last longer with proper maintenance. An older system doesn’t automatically mean you shouldn’t buy the home, but it does mean we need to plan ahead. I always encourage buyers to think about future replacement costs before they fall in love with a property.
Compared to many states, Georgia property taxes are generally considered pretty reasonable. The amount you’ll pay depends on the county, city, and specific property you’re buying. Before you make an offer, I’ll help you understand what those taxes look like so you can budget accurately.
Yes, and many homeowners qualify for them. A homestead exemption can help lower the amount of property taxes you pay on your primary residence, which can save you money year after year. After closing, I’ll remind you how and where to apply so you don’t accidentally miss out on those savings.
A homestead exemption is a tax benefit available to homeowners who live in the home as their primary residence. In many cases, it can lower the amount of property taxes you pay each year, which is always a nice bonus. The application process is usually pretty simple, and after closing I’ll point you in the right direction so you know exactly what steps to take.
Many neighborhoods in Georgia have HOA fees, but definitely not all of them. Some HOAs simply maintain the entrance and common areas, while others offer amenities like pools, tennis courts, playgrounds, or walking trails. Before you buy, we’ll review any HOA fees together so you know exactly what you’re paying for and whether it fits your budget.
An HOA is basically a group that helps maintain standards within a neighborhood. Every community has different rules, so it’s important to know what they are before you fall in love with a home. For example, some neighborhoods have restrictions on parking, fences, rentals, boats, RVs, or even exterior paint colors.
That’s one of the most common questions I get, but the answer really depends on your family’s needs. Some families are focused on academics, while others care more about sports, arts programs, class sizes, or special programs. I’ll help you research the schools that matter most to you so you can make the best decision for your family.
Google Maps can give you an estimate, but nothing beats seeing it for yourself. I always encourage buyers to do a test drive during the times they would actually be commuting to work or school. A home may be perfect on paper, but if you hate the drive every day, that can quickly become a problem.
In North Georgia, absolutely. Because of our hills and sloped lots, many homes are built with basements that can provide extra storage, living space, workshops, or future expansion opportunities. One of the things I love about basements is that they often give buyers more usable square footage for their money.
Not necessarily. Many homes in Georgia, especially homes with acreage or homes outside city limits, have septic systems that work great when properly maintained. The key is making sure the system is inspected so you know its condition before closing and understand any future maintenance needs.
Very common. In fact, many homes throughout North Georgia are built on crawl spaces rather than slabs or basements. That’s why I always recommend paying close attention to moisture levels, insulation, drainage, and overall crawl space condition during the inspection process.
Buying land is very different from buying a house. You’ll want to research things like utilities, internet availability, road access, soil conditions, septic options, building restrictions, flood zones, and property lines before making a decision. Land can be an incredible investment, but it’s important to do your homework first so there are no surprises later.
The biggest mistake I see is buyers focusing only on the monthly mortgage payment and forgetting about everything else that comes with homeownership. I always remind my clients to budget for maintenance, repairs, utilities, moving costs, furnishings, lawn care, and those unexpected expenses that pop up from time to time. The goal isn’t just to buy a house—it’s to buy a home that fits comfortably into your life and allows you to enjoy it without financial stress.
Please reach us at amanda.hand@kw.com if you cannot find an answer to your question.
That’s usually the first question every seller asks, and the answer is more complicated than what you see online. I look at recent sales, current competition, your home’s condition, upgrades, location, and buyer demand to determine a realistic value. My goal isn’t to tell you the highest number possible—it’s to help you price your home where it will actually sell and put the most money in your pocket.
I compare your home to similar homes that have recently sold, homes currently on the market, and homes that failed to sell. We also consider upgrades, condition, lot size, location, and current buyer demand. Pricing isn’t about guessing—it’s about using data to position your home to attract serious buyers.
You can, but that strategy often backfires. The first few weeks on the market are when buyers are paying the most attention, and an overpriced home can cause buyers to scroll right past it. I’d rather price strategically from the beginning than spend months chasing the market down with price reductions.
The biggest risk is that buyers simply won’t come see it. Even if your home is beautiful, buyers compare everything online before scheduling showings, and if they feel it’s overpriced they’ll move on to the next option. Ironically, homes that are priced too high often end up selling for less because they sit on the market longer and become stale.
Zillow can be a useful starting point, but it doesn’t walk through your house. It doesn’t know if you remodeled your kitchen, replaced the roof, added a sunroom, or have the best lot in the neighborhood. I’ve seen Zillow be surprisingly close, and I’ve seen it be off by tens of thousands of dollars, so I wouldn’t make a pricing decision based on that number alone.
In most cases, no. A professional market analysis will usually give us the information we need to price your home appropriately. However, there are situations where an appraisal can be helpful, especially if the property is unique or there’s disagreement about value.
Not every improvement gives you your money back, which is why I always recommend talking to an agent before starting major projects. Simple things like fresh paint, updated lighting, landscaping, decluttering, and minor repairs often provide a better return than expensive renovations. My goal is to help you spend the least amount possible while making the biggest impact on buyers.
One of the biggest mistakes sellers make is over-improving their home right before listing. Major renovations, highly customized upgrades, and projects that don’t match the neighborhood often don’t return what sellers expect. Before you spend thousands of dollars, I’d rather help you identify the improvements buyers in your area actually care about.
Usually, yes, especially here in North Georgia where basements are common and buyers love extra space. A finished basement can add usable living space, storage, entertainment areas, or even guest accommodations. The amount of value added depends on the quality of the finish and what buyers are looking for in your market.
More than most sellers realize. Buyers start forming opinions about your home before they ever walk through the front door, and first impressions are hard to change. Simple things like fresh mulch, trimmed landscaping, pressure washing, freshly painted doors, and a clean entryway can make buyers feel excited before they even step inside.
I always tell sellers to focus on the things buyers will notice immediately and the things that could raise red flags during an inspection. Leaky faucets, broken fixtures, damaged flooring, peeling paint, and obvious maintenance issues are usually worth addressing. Before you spend money on repairs, I’d rather walk through the home with you and help prioritize what will actually matter to buyers. One of the simplest fixes with a big impact is cleaning those vents!
Not every repair is worth your time or money. Cosmetic issues that are minor, outdated trends, or projects that won’t impact a buyer’s decision can often be left alone. My job is helping you determine the difference between a repair that’s likely to increase your return and one that’s simply draining your wallet.
Not always, but fresh paint can make a huge difference if the current paint is worn, damaged, or very personalized. Neutral colors tend to appeal to the widest group of buyers because they help people picture themselves living there. Sometimes a few hundred dollars in paint can make a home feel newer, cleaner, and more move-in ready. I am incredibly picky when it comes to the door frames, baseboards, and handrails being clean and freshly painted. It sets the stage for a wonderful buyer showing experience!
It depends on the condition. If the carpet is stained, heavily worn, or has odors, replacing it may help your home show much better. If it’s simply older but still in good shape, we may be able to price accordingly and save you the expense.
Cleaner than you think. Buyers often associate a clean home with a well-maintained home, even if the two aren’t always related. A deep clean before photos and showings can make a tremendous difference in how buyers feel when they walk through the door. I give all of my sellers a list of things to do to get ready for pictures and showings.
Not every home needs full professional staging, but every home benefits from thoughtful presentation. Sometimes simply rearranging furniture, removing clutter, and improving lighting can dramatically improve how a home feels. The goal is to help buyers focus on the home itself, not your belongings.
I usually recommend removing excess furniture, most personal photos, collections, paperwork, and anything that makes rooms feel smaller or more crowded. Buyers need space to imagine their own lives in the home. The less distracted they are by personal items, the easier it is for them to connect emotionally with the property. A good rule of thumb is if its on top of furniture or on the floor it needs to have a purpose and not just take up space.
Think of professional photos as your home’s first showing. Open the blinds, turn on lights, remove clutter from counters, hide pet items, and make sure beds are neatly made. Most buyers will decide whether they want to see your home based on the photos, so this step is incredibly important. I always recommend looking at HGTV homes to get inspired on how to present each space with what you already own. Plus, I’m here to help!
Absolutely, and most sellers do. The biggest challenge is keeping the home clean and ready for showings, sometimes with very little notice. I’ll help you create a game plan that makes showings as convenient as possible while still allowing buyers to see the home.
First, give yourself some grace because this is one of the hardest parts of selling. I usually recommend creating quick cleanup routines, using baskets for toys, keeping pet items organized, and having a plan for where everyone goes during showings. Buyers don’t expect perfection, but the easier it is for them to focus on the home, the better your chances of receiving strong offers.
The best time to sell depends more on your personal situation than whatever headline is trending online. I always tell sellers that if selling helps you accomplish your next goal, whether that’s upsizing, downsizing, relocating, or reducing expenses, then it’s worth exploring. Every market has opportunities when you know how to position your home correctly.
Spring is traditionally a busy season, but it’s definitely not the only time homes sell. Buyers are shopping year-round in North Georgia, and sometimes listing when there’s less competition can actually work in your favor. Rather than focusing on the season, I focus on market conditions, inventory levels, and your personal timeline.
There’s no magic month that guarantees the highest price. Some homes sell quickly in the spring, while others attract motivated buyers during the summer, fall, or even the holidays. The best month is usually the one that aligns with your goals and allows us to prepare your home properly before listing.
That depends on your home’s price, condition, location, and how it’s positioned in the market. Some homes receive offers within days, while others take several weeks or months. My goal is to help you price strategically and market effectively so you’re not sitting on the market longer than necessary.
The first thing we do is figure out why. Sometimes it’s the price, sometimes it’s the presentation, sometimes it’s the marketing, and sometimes it’s simply the market conditions. The good news is that almost every problem has a solution once we identify what’s preventing buyers from moving forward.
Please reach us at amanda.hand@kw.com if you cannot find an answer to your question.
That depends on your finances, comfort level, and risk tolerance. Some sellers prefer to sell first so they know exactly how much money they’ll have for their next purchase, while others need to buy before they sell. We’ll look at your situation and create a plan that minimizes stress and helps you avoid feeling rushed.
Yes, and many people do. It takes planning, communication, and a solid strategy, but it’s absolutely possible to coordinate both transactions. My job is helping you manage the timing so you’re not left without a place to live or carrying two homes longer than necessary.
This is actually more common than people realize. Depending on the situation, we may be able to negotiate extra time in the home after closing or adjust the closing date to better fit your schedule. The key is planning ahead so we can discuss those needs before accepting an offer.
Trying to time the market perfectly is almost impossible. Interest rates affect buyers, but they also affect the home you’re likely buying next. Instead of focusing on where rates might go, I encourage sellers to focus on whether selling now helps them accomplish their personal and financial goals
This is probably one of the most common questions I get. While markets always go through ups and downs, what we’re seeing today is very different from what happened during the housing crash years ago. That’s why I always encourage sellers to look at local market data instead of national headlines, because what’s happening in North Georgia may be very different from what’s happening somewhere else in the country.
You absolutely can sell your home yourself, but most sellers quickly discover there’s a lot more involved than putting a sign in the yard and posting it online. Pricing, marketing, negotiations, contracts, inspections, appraisals, and keeping the deal together all matter. My job is to help you avoid costly mistakes and put as much money in your pocket as possible while making the process less stressful.
Honestly, a lot of what I do happens behind the scenes. I help determine pricing, coordinate professional photos, market your home, communicate with buyers and agents, negotiate offers, manage deadlines, solve problems, and keep the transaction moving toward closing. Most sellers don’t realize how many moving parts there are until they’re in the middle of it.
Every home deserves more than just an MLS listing and a prayer. I use professional photography, social media marketing, open houses, online advertising, email campaigns, agent outreach, and local exposure to get as many qualified buyers as possible looking at your home. The goal is simple: create excitement, increase visibility, and generate strong offers.
Absolutely. The photos are usually the first showing your home ever gets. Most buyers decide whether they want to schedule a showing based on the photos they see online, so poor photos can cost you buyers before they ever step through the front door. Professional photography is one of the best investments you can make when selling.
It depends on the property and the market, but open houses can be a great way to increase exposure. Sometimes they generate immediate interest, and sometimes they introduce the home to buyers who weren’t actively searching online. I view open houses as one piece of the overall marketing strategy rather than the entire strategy.
Every home is different, so there isn’t a perfect number. Some homes receive multiple showings every day during the first week, while others have a slower pace. What I pay attention to isn’t just the number of showings, but whether those showings are turning into offers.
This is one of the most important clues sellers can get. If buyers are scheduling showings but nobody is writing an offer, it’s usually a sign that something isn’t lining up with their expectations. Most often it’s price, condition, layout, location, or a combination of factors, and the feedback helps us identify what needs to change.
Sometimes it’s something major, and sometimes it’s something surprisingly small. Buyers may be concerned about the price, needed repairs, odors, clutter, deferred maintenance, or simply feel another home is a better fit. That’s why presentation, pricing, and preparation are so important before we ever hit the market.
A buyer and their agent tour the property and evaluate whether it meets their needs. They’re looking at everything from the layout and condition to storage space, natural light, and how the home feels overall. This is why I encourage sellers to leave during showings so buyers can relax, explore, and picture themselves living there.
Technically yes, but I strongly recommend against it whenever possible. Buyers tend to spend less time in the home and are often less honest with their agent when the seller is present. Giving buyers space allows them to feel comfortable, ask questions freely, and imagine the home as their own—which can lead to stronger offers.
The highest offer isn’t always the best offer. I look at the price, the buyer’s financing, the amount they’re putting down, their requested timeline, inspection requests, and how likely the deal is to actually make it to closing. My job is to help you look at the whole picture, not just the number at the top of the page.
Not necessarily, but don’t dismiss it just because it arrived quickly. Sometimes the first buyer is the most motivated buyer because they’ve been waiting for the right home to hit the market. I always encourage sellers to evaluate the strength of the offer itself rather than how many days the home has been listed.
Yes, you can. A full-price offer doesn’t automatically mean it’s the best offer if there are concerns about financing, timelines, contingencies, or other terms. Before making that decision, I’ll help you understand the risks and opportunities so you can make an informed choice.
That’s when things get exciting. When multiple buyers want the same home, we review each offer carefully and compare far more than just the purchase price. In many cases, multiple offers can create leverage that helps sellers negotiate stronger terms and potentially maximize their proceeds.
Most sellers have some closing expenses, but the exact amount depends on the property and the transaction. Things like attorney fees, transfer taxes, mortgage payoff amounts, commissions, and any agreed-upon seller concessions can affect your final numbers. Before you list, I provide an estimated net sheet so you have a realistic idea of what you’ll walk away with.
First, don’t panic. Almost every inspection uncovers something, and most buyers expect to see at least a few items on the report. Once we review the findings, we can decide whether to make repairs, offer a credit, negotiate, or move forward without making changes depending on the situation.
A low appraisal doesn’t automatically kill the deal. Sometimes we can challenge the appraisal, renegotiate the price, have the buyer bring additional funds, or find another solution that works for both parties. This is one of those moments where having an experienced agent guiding the process can make a huge difference.
It’s frustrating, but it does happen from time to time. The first thing we do is determine why the buyer backed out and what options are available under the contract. In many cases, we can quickly get the home back on the market and find another buyer without missing a beat.
This is usually the second question sellers ask right after, “What’s my home worth?” The amount you walk away with depends on your mortgage payoff, closing expenses, commissions, repairs, concessions, and a few other factors. I prepare a detailed net sheet before you list so you have a realistic picture of what selling will mean financially.
The biggest mistake I see is focusing on what they hope their home is worth instead of what the market is actually telling them. Overpricing a home, ignoring buyer feedback, or delaying important decisions can often cost sellers more money in the long run. The sellers who have the most success are usually the ones who prepare their home well, price it strategically, and stay flexible throughout the process.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.